About the Programme
This qualification is designed for those seeking a foundation in Marketing, Business, and HR Management, aiming for career advancement, entrepreneurship, or better management of their current business through knowledge of key management principles and theories.
The BBA provides a comprehensive foundation in Business Management, Marketing, and Human Resource Management. It equips students with the knowledge, skills, and attitudes needed for effective general management or further studies in Business Administration.
The curriculum is structured around three core areas: Business Management, Marketing, and Human Resource Management. These areas are integrated in a way that promotes lateral learning, ensuring students develop a comprehensive understanding of management issues. Additionally, it emphasizes entrepreneurship and its role in business and economic development. Students also gain insights into Project Management, Financial Management, and Leadership Development, aligning their education with the needs of modern businesses.
Programme Structure
- General Management
- Marketing Management Practice
- Organisational Behaviour
- Business Research Methods
- Strategic Management
- International Business
- Entrepreneurship
- Technology and Innovation and Management
Please refer to the factsheet for a detailed breakdown of modules by year.
BBA General:
General manager, business leader, entrepreneur, consultant, strategic leader, relationship manager, account manager, business developer.
BBA major in HR:
HR manager, HR specialist, workplace relations officer, labour relations officer, organizational development leader, recruitment officer.
BBA major in Marketing:
Marketing manager, marketing specialist, brand manager, digital marketer, customer relationship manager, advertising account manager.
