A Top Graduate’s Insights on Milpark’s BBA in Marketing

For Natania, choosing Milpark was about balance: “Raising a young family is demanding. I wanted time and freedom to be with my kids when they needed me while still being stimulated intellectually.”

As an Education & Training patron member of the Marketing Association of South Africa (MASA), Milpark’s BBA with a Major in Marketing provided Natania with an industry-recognised foundation.

The structured, flexible approach enabled her to manage her time and responsibilities effectively; “Because Milpark opens registrations early in the year and provides course material promptly, I could start preparing in advance. I woke up early daily and studied from 4 to 6 am – before my kids woke up.”

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Natania said the course content exceeded expectations, with theoretical knowledge beautifully complemented by hands-on learning, enabling her to grasp concepts she had struggled with in the past. Two subjects stood out:

1. Strategic Marketing: 
“Strategic Marketing was challenging yet rewarding. It pushed me to think critically to align marketing efforts with business goals. The more strategic mindset I’ve developed sets me apart professionally.” 

2. Visual Communication:
“Visual Communication was one of my absolute favourites. It gave me the practical tools and inspiration to pursue my passion for strategic design as a professional path.”

The BBA was instrumental in Natania transforming Outlier Digital from a digital marketing agency to a visual branding and design studio. 

“The BBA marketing degree has given me a unique advantage over other graphic designers,” she said. “The seamless integration of strategy and design - functions that are typically handled separately - sets me apart.” 

It’s enabled Natania to deliver exceptional results, solidifying her reputation as a designer who understands the bigger picture. 

Start your journey with Milpark’s BBA in Marketing 

Natania credits the Milpark BBA for taking her professional life to new levels. “I learned valuable skills essential in the professional world. The practical approach improved my confidence in areas I struggled with before. It’s been the most beneficial education I have ever received.”

She’s excited about the future. “I loved this degree. It’s given me the confidence to turn a passion into my business while maintaining balance.”

To see Natania’s creative work, visit www.outlier.digital or follow her on Instagram @designs.by.natania.

Whether you're a creative, a parent or a professional seeking to balance career growth with other priorities, Milpark Education offers flexible, industry-aligned programmes to help you succeed.

Explore the Bachelor of Business Administration with a Major in Marketing or other Milpark Education courses and discover how online learning can transform your future.

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