About the Programme
This qualification prepares students for careers in the field of marketing. Students are exposed to foundational aspects of the marketing environment, consumer behaviour, market research and marketing management. The qualification is aimed at equipping students with the necessary skills to become competent business managers and specialists in the field of marketing.
The BCom degree with a Marketing Management major aims to equip students with the essential knowledge and skills required to understand and manage contemporary marketing management problems for a career in marketing. The module content has been designed with input from experts in the marketing industry in South Africa. A structured approach aims to enable students to develop effective brand and marketing strategies, and to identify creative solutions to satisfy consumer needs. Attention to responsible marketing will enable students to contribute to the development of the organisation and society.
Programme Structure
- Business Numeracy
- Induction to Business Studies
- Introduction to Business Management
- Principles of Accounting
- Principles of Microeconomics
- Principles of Macroeconomics
- Project Management
- Intermediate Macroeconomics
- Branding and Advertising
- Business Law
- Management and Leadership
- Operations Management
- Digital Marketing
- Marketing Management Practice
- General Management
- International Business
- Visual Communication
- International Economics
- Entrepreneurship
- Strategic Marketing
- Services Marketing
Please refer to the factsheet for a detailed breakdown of modules by year.
