Are you a creative leader with a passion for the dynamic world of marketing? Milpark Education’s BBA with a major in Marketing is comprised with you in mind. This comprehensive programme equips you with the essential knowledge, skills, and attitudes to excel in management roles within the marketing sector.
The program is suitable for candidates who wish to acquire knowledge of the key principles, rules and theories applicable to management, with a focus on the Marketing discipline;
25 January 2025
4 Years
7
61700
390
Are you a creative leader with a passion for the dynamic world of marketing? Milpark Education’s BBA with a major in Marketing is comprised with you in mind. This comprehensive programme equips you with the essential knowledge, skills, and attitudes to excel in management roles within the marketing sector.
The program is suitable for candidates who wish to acquire knowledge of the key principles, rules and theories applicable to management, with a focus on the Marketing discipline;
This qualification is designed for individuals who require a generalist qualification as a foundation in the fields of Marketing and Business Management
The BBA qualification sets a broad foundation for a conceptual and functional understanding of business management issues, and this qualification is built around learning areas in Business Management with a major in Marketing Management.
In addition to the major focus areas, students are exposed to fields such as Project Management, Business Management and Leadership Development, which are selected to align the qualification to the demands of the contemporary business organisation areas in HR. This is presented in a carefully integrated manner that reinforces lateral learning to achieve the set outcomes of the qualification.
One of the exit outcomes of the qualification focuses specifically on developing an understanding of the entrepreneurial process and the role of entrepreneurship in business and economic development.
Applicants require a National Senior Certificate (please take note of the applicable minimum criteria listed below).
Download our factsheet for everything you need to know about our BBA (Marketing).
Access the full textbook list to ensure you have all required materials for your studies.
Explore a detailed fees breakdown for the BBA (Marketing) to plan your career investment.
Explore our programme schedule to effectively plan your Milpark Education journey.
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Learn from anywhere with Milpark's online programmes. Access all content and assessments in our virtual learning environment, and study at your own pace with no set meeting times. You have optional live sessions and recorded classes, and lecturers on standby to assist you with all your queries.
Milpark’s instructor-led online programmes offer flexible learning, as well as access to all content, activities, and assessments in our virtual learning environment. You’ll receive milestones to ensure you are focused, and regular online engagement with lecturers to support your learning. For all modules, you can also attend regular live classes and be part of the online community of students. If you’re unable to attend, you can watch the recordings at your convenience.